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Why Some Keywords Are Worth Much More Than Others

How do you find potentially profitable keyword phrases for your web pages or AdWords campaigns

What factors should you consider when trying to determine the profitability of a particular phrase? Here are some suggestions:

- the frequency of which your keyword phrase is searched on

- the number of other web pages competing for your keyword

- how your keyword phrase is written

- how much Pay Per Click advertisers are willing to bid for your keyword

- how closely matched your product is to your phrase

- does your keyword phrase include a product or brand name

The 6 criteria above will go along way to determining how profitable a term will be for you.

Lets go through each of the criteria in more detail now and explore further how each actually influences the potential profitability of your keywords ...

1. Keyword Phrase Search Frequency

The higher the frequency that a keyword is searched on, the higher the probability that it will be profitable as it will drive you more traffic. Lets face it, if nobody ever types it in a search engine, it is not going to make you any money!

2. Competition For Your Keyword Phrase

Just because a search term is heavily searched on doesn't mean it's going to be profitable for YOU!

There really is no point whatsoever in optimising for a a high traffic keyword if there are already thousands of other pages already optimised for it ... because you'll simply find it difficult to compete and your pages will have very little hope of ranking highly in the search engines.

For a phrase to be profitable, it needs to attract "reasonable" volumes of searches whilst not having too many web pages to compete with!

3. How The Keyword Phrase Is Structured

This is a key point. When you do find a keyword phrase that receives a lot of searches each month, and the phrase is a "question", you have potentially found yourself a highly profitable keyword to make a lot of money from.

If you discover a highly searched on term that starts with "why", "how", "where" or "which", you've discovered an opportunity to provide the searcher with a "really targeted benefit".

4. How Much Google AdWords Advertisers Are Paying For The Keyword

If advertisers are prepared to pay a lot to display their advert against a keyword phrase, it must follow that its valuable and therefore should be profitable ... makes sense does it not? Marketing online really does not have to be complex ...

5. How Well Matched Your Product Is To Your Keyword Phrase

There's no point in identifying a potentially profitable term and then using it to sell a product that isn't closely matched to it.

6. Include A Product Name

Phrases that include a specific product name or brand name are likely to be high converting keywords if you're going to use them for affiliate marketing, because people already have been pre-sold on the product as they know of its existence before they search on it.

So there you have it, you now know how to identify profitable keywords using the six criteria above to analyse their potentially profitability.

The best keyword tool I have come across, and I've tried a few is Brad Callen's Keyword Elite.  It's an excellent tool!  The good news is he is releasing Keyword Elite 2 very very soon, click on the link to take a look!  And take a look at my Keyword Elite 2 bonus as well!

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